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SIGRÚN AI

Sigrún

The AI that knows Korean online commerce most deeply. It handles sourcing, editing and customer service for sellers, and answers from marketplace policy, terms, research and law.

API accessRead the research
Sigrún 1.0 · Sally Research
CAPABILITIES
Finds products that sellReads keyword volume and competition, works out cost and margin, and picks what to source.
Fits every marketplaceRewrites titles, options and categories to Coupang and Smart Store rules.
Answers from policyExplains returns, customs and listing suspensions using the latest marketplace policy.
Remembers your storeRemembers only what the seller allows, and forgets it whenever they ask.
SIGRÚN API

Put Sigrún in your product

Commerce platforms, logistics and marketing companies can add e-commerce AI to their own services with the Sigrún API. We’re onboarding early-access partners first.

Request early access
POST /v1/messages
{
"model": "sigrun-1.0",
"deep_thinking": true,
"input": "Coupang return steps and latest terms"
}
Illustrative only. The actual spec is shared during early access.
DEEP THINKING

Hard questions get deep thinking

With deep thinking on, Sigrún looks for more evidence and reasons through steps before answering. It takes a little longer and handles complex questions better.

Sigrún 1.0Fast answersBasic · Pro
Sigrún 1.0 · Deep thinkingFinds evidence and reasons step by stepPro+
THE NAME

Sigrún SIG-roon

Sigr · victoryRún · rune, secret

The name of a Valkyrie in the Poetic Edda. In Old Norse it means “rune of victory”: one who knows how to win. We named Sigrún for her resolve to stand by those she chooses, to the end.

RESEARCH

Sally Research

We publish Sigrún’s performance and research. Our first report is in progress.

MODELSigrún 1.0 Technical ReportArchitecture, training data and results on Korean e-commerce tasks.Coming soon
BENCHMARKKorean E-commerce BenchmarkAn evaluation set covering marketplace policy, cross-border customs and product editing.Coming soon
RESEARCHDetail-page GenerationGenerating country-specific detail pages from product data alone. Core to cross-border expansion.Coming soon
RELEASES
Sigrún 1.0First public release. Sourcing, editing, customer service and deep thinking.Oct 2026
Sigrún 1.5The next version is in progress. We’ll announce it in Notices.Coming soon